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Originally published: 7 December 2005
By Barney Gimbel and Kate Bonamici, FORTUNE
Original link:
http://money.cnn.com/2005/12/07/news/crazy_fortune_121205/index.htm
From Buffett's losing bet on stamps to the ad
man's killing on the shark installation, to that weird brown health drink
called Coca-Cola.
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In
1891, Asa Candler, an Atlanta entrepreneur, paid pharmacist John
Pemberton $2,300 for the formula to his weird brown health drink named
Coca-Cola. Last year the company had revenue of $22 billion. |
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Back in the late 1950s, Warren Buffett and his friend Tom Knapp
cornered the market on 1954 Blue Eagle 4-cent airmail stamps. They
found out that the 400,000 stamps were nearly worthless -- plus the
sheets kept sticking together. Buffett sold much of the lot at 10
percent of face value. |
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Standard Oil magnate Henry Flagler was mocked for buying the
Jacksonville, St. Augustine & Halifax Railroad in 1885 and expanding
it to Miami, linking South Florida with the rest of the country. Once
people could get there, he gave them somewhere to go, building Palm
Beach and Miami from the ground up. |
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Malcolm Glazer was ridiculed when he paid $192 million for the hapless
Tampa Bay Buccaneers in 1995. But after a 2003 Super Bowl win, the
team is now valued at more than $700 million. This year, Glazer paid
$1.47 billion for 75 percent of U.K. soccer club Manchester United. |
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Outbidding Paul McCartney for the rights to his own songs, Michael
Jackson bought 260 Beatles hits for $45 million in 1985. Now those
tunes are said to be worth about $500 million. But he may not hold on
to his 50 percent stake (shared with Sony) for long -- he's used it as
collateral on hundreds of millions in loans. |
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It
was literally, poetically, falling down. But that didn't stop oil
magnate Robert McCulloch from shelling out $2.46 million to the City
of London for the famed London Bridge in 1968. He moved it to Arizona
and made it the centerpiece of his Lake Havasu resort, now a popular
vacation destination. |
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Back in 1961, $2.7 million seemed like a lot of money for a hamburger
stand and some golden arches -- in today's dollars, that would be
$16.8 million -- but Ray Kroc took the plunge. Forty-four years later,
there are more than 30,000 McDonald's franchises throughout the world,
and the company grossed $19.1 billion last year. |
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NBC
and Vince McMahon lost $35 million each when they started the XFL
football league to satisfy Americans who couldn't make it through
summer without football. In the end, though, the lack of talent kept
fans away in droves. |
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When George Bissell bought a Titusville,
Pa., farm in 1859, he believed lamp oil could be derived from the odd
black sludge that bubbled out of nearby creeks. To collect it he
developed the first modern oil well and struck black gold. |
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Flush with oil money, Long Beach, Calif.,
bought the Queen Mary from Cunard in 1967 for $3.45 million to exploit
as a municipal symbol. But the ship cost a bundle to fix up and never
became a hit attraction. |
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Snapple was a fast-growing midsized business
when investor Tom Lee bought it for $135 million in 1992, took it
public, and sold it to Quaker Oats for $1.7 billion of the actual best
stuff on Earth in 1994. (Quaker didn't fare nearly as well: It
offloaded Snapple in 1997 for $300 million.) |
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Bookstore baron Louis Borders was among
investors who took a bath on doomed online grocer Webvan, which raised
$375 million in its 1999 IPO, then lost nearly a billion before going
bankrupt in 2001. |
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Ted Turner sold off most of MGM as soon as
he bought it in 1986 (he paid Kirk Kerkorian $1.5 billion), but he
held on to the pre-1986 film and TV-show catalogs. In 1988 he used the
film library to start TNT. Turner sold his media holdings to Time
Warner in 1996; now classics like Casablanca are raking in the DVD
dough. |
NEW YORK (FORTUNE) - They all laughed when
Jefferson bought half the continent from France. Alaska was called
"Seward's folly." Other "crazy" investments have worked out fine, too. But
some oddball bets fell flat.
One of the surprising losers in our gallery is Warren Buffett, and there's
a host of other investors profiled, both winners (the entrepreneur who
bought the formula for a weird brown health drink called Coca-Cola) and
losers (remember Webvan?).
Advertising mogul Charles Saatchi made a good call when he bought Damien
Hirst's infamous shark installation (a 14-foot tiger shark suspended in a
tank of formaldehyde) in 1991 for under $100,000. Twelve years later, he
sold it to hedge fund manager Steve Cohen for between $8 million and $12
million. Rumor has it that the shark may soon take up residence at New
York's MoMA.
Kim Basinger didn't make out as well when she helped buy Braselton, Ga.,
for $20 million in 1989. She hoped it would become a tourist attraction
and film festival site, but instead it was sold for $1 million when the
actress declared bankruptcy four years later.
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